The Influential Mind
What the Brain Reveals About Our Power to Change Others by Tali Sharot
- Published: Jul 27, 2020
A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better. In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of... read more
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Details of The Influential Mind
- Exact title of the book
- The Influential Mind
- Book author
- Tali Sharot
- Henry Holt and Co.
- Sep 19, 2017
- PDF, FB2, EPUB, MOBI
- File size (in PDF)
- 2304 kB
Some brief overview of book
A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better. In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect othersfrom the classroom to the boardroom to social media.
But how skilled are we at this role, and can we become better? It turns out that many of our instinctsfrom relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert controlare ineffective, because they are incompatible with how peoples minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.
Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.
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